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let's make a logoSHAZAM! graphics by Bob Smith
of Richfield, Minnesota.
Available to produce graphics of all kinds
for YOUR organization or product.

Email bob@smith.mn and let's get started!
logos spot graphics web sites let's make a logo

Where to start... where to start?
Designing graphics requires much more than artistic talent; it requires knowing:
  • what the graphic is to accomplish:

    • should it attract attention, or be less important than that?
    • should it become the visual identity of the product or organization?
    • will a name always be used with the graphic, or should the name be IN the graphic?

  • what impression the graphic should leave with the user

    • should it seem
      • professional
      • playful
      • radical
      • casual or formal
      • distinguished
      • technical
      • modern or antique
      • efficient
      • cute
      • what other adjectives might you use to describe it?

  • in what contexts the graphic will be used:

    • will it be used on printed materials? If so, will the printed materials always be printed in full color, or must the graphic work well in ONE or TWO colors? A graphic designed for the web might include some animation; will it still work when printed, without the animation?

    • what sizes must the graphic be suitable for? If it must be used in very small sizes, than it must be simple and bold... no thin lines, for example.
Considering such questions, in advance, can allow the artist to more quickly show you results that are satisfying to you, and that can result in far lower cost.

So... Email bob@smith.mn and let's get started!, or phone Bob at 612-866-2675